How do I Read a Campaign Report?
A campaign report shows how one message performed: who it went to, what it cost, and whether each recipient received it.
Open a Report
- Click Campaigns in the left sidebar.
- Click the campaign. The Campaign Report opens.
To go back to the list, click Back to Campaigns.
The Summary
The top of the report shows the sender ID and when the message was sent, in West Africa Time (WAT), followed by:
| Item | What it shows |
|---|---|
| Recipients | How many numbers the message went to |
| Cost | The total charged for the campaign |
| Pages | How many segments each message used |
| Channel | A2P for a sender name, P2P for a phone number sender |
| Type | BASIC (to individuals or from a template), GROUP, FILE or TEMPLATE_PERSONAL (a personalized template) |
| CONTENT | The message text and the campaign's reference. Click Copy to copy the reference |
| DELIVERY | How many recipients have each delivery status |
| NETWORKS | How many recipients are on each mobile network |
Two buttons sit at the top:
- Forward: send the campaign again. See How do I Resend a Message?.
- Report: download a PDF version or Excel version. See How do I Download a Campaign Report?.
Campaign Progress
While a campaign is still sending, Campaign Progress shows the percentage of recipients processed so far. Click Refresh Status to reload the report with the latest figures.
Delivery statuses keep updating after sending finishes, because networks can take up to 24 hours to confirm delivery.
💡 Test mode campaigns
Campaigns sent while your account was in Test mode show You were not billed. Their statuses and charges are for demonstration only. See How do Test and Live Modes Work?.
The Recipients List
Each row is one recipient:
| Column | What it shows |
|---|---|
| Contact | The number, with the contact's name if it's saved in your contacts |
| Status | The latest delivery status. See What Do Delivery Statuses Mean? |
| Reference | The recipient's unique reference |
| Last Updated | When the status last changed |
Filter Recipients
- Click Show Filters.
- Filter by any of these:
- Contact/Phone: a number, or a saved contact's name or organization. Local numbers, such as
0803…, also match numbers stored in international format. - Status: only the statuses that occur in this campaign are listed.
- Network: only the networks that occur in this campaign are listed.
- Contact/Phone: a number, or a saved contact's name or organization. Local numbers, such as
- Click Clear Filters to see everyone again.
For example, filter Status by UNDELIV to see who didn't receive the message.
Recipient Details
Click a recipient to open their details:
- Delivery Information: the number, status and network.
- Routing Details: the provider and Traffic Type used.
- Billing & Reference: the charge for this recipient and their reference.
- Last Updated and the Message Body they were sent.